Video monetization platforms are continuously generating various new business prospects as the remarkable growth in the adoption of live streaming video across all formats and devices has become the new norm. Research on streaming indicates that video advertisements experienced a 46% increase in the past year, with live content doubling its market share. Moreover, online viewership has surged by 72%.
This is excellent news for broadcasters who are enthusiastic about showcasing their content on a global scale and for those aspiring to turn video creation into their full-fledged careers. Modern content creators have access to a diverse set of software and video monetization platforms. If you possess a unique perspective to share with the world, you can attract views and earn a livelihood through video monetization.
The surge in video monetization possibilities presents organizations with an opportunity to monetize their video content and establish consistent streams of recurring revenue. From ad-supported content and viewer subscriptions to pay-per-view and on-demand services, monetization has become the standard for profitable media delivery and consumption.
With so many options available, choosing the right video monetization platform can be overwhelming for both novice and experienced broadcasters.
This article will elucidate the mechanics of video monetization and explore various proven video monetization models such as AVOD, SVOD, and TVOD, which work well for video creators like you.
Hopefully, this blog post will empower you to make informed decisions about the array of monetization options at your disposal, along with key considerations to maximize video monetization opportunities for your content.
The technology underpinning video monetization platforms is constantly evolving, and this post has been updated to reflect the most accurate information on video monetization as of April 2023.
What is Video Monetization?
Video monetization platforms are systems that allow people or corporations to earn money from their videos. These systems offer opportunities to generate sales through diverse means, including advertisements, and subscription content. They function as intermediaries between content creators and advertisers, facilitating the procedure of monetizing movies and helping creators generate profits from their content.
Types of Video Monetization Models
SVOD (Subscription Video on Demand):
SVOD refers to a subscription-based model where viewers pay a recurring fee to access a library of video content. Examples of SVOD platforms include Netflix, Hulu, and Amazon Prime Video.
AVOD (Advertising Video on Demand):
AVOD is a model where video content is made available to viewers for free, supported by advertisements. Advertisements are inserted within the video content, and the revenue generated from these ads sustains the platform. YouTube is a prominent example of an AVOD platform.
TVOD (Transactional Video on Demand):
TVOD involves charging viewers on a per-view or per-download basis for specific video content. Instead of a subscription fee, viewers pay for individual titles or rentals. Examples of TVOD platforms include iTunes, Google Play Movies, and Amazon Video’s rental or purchase options.
These three models SVOD, AVOD, and TVOD represent different approaches to video monetization, providing creators and platforms with various ways to generate revenue from their content.
10 Best Video Monetization Platforms in 2023
Flicknexs is a video monetization platform that offers opportunities for content creators to monetize their videos through various revenue streams such as ads, sponsorships, subscriptions, and pay-per-view options. It provides customizable video players, analytics, and tools to help creators maximize their earnings from their video content. Try your free trial.
Webnexs VOD is a video monetization platform that specializes in video-on-demand (VOD) content. It enables content creators to monetize their videos by offering subscription-based models, pay-per-view options, or ad-supported viewing. With Webnexs VOD, creators can easily manage and monetize their video libraries, track revenue, and provide a seamless viewing experience for their audience.
Vimeo OTT allows creators to launch their own subscription-based video-on-demand (SVOD) platform. It offers customization options, monetization tools, and a user-friendly interface for content distribution and monetization.
Wistia caters to businesses and professionals seeking monetization options. It offers customizable video players, ad-free experiences, lead-generation tools, and integrations with marketing automation platforms for effective video monetization and lead conversion.
Brightcove is a comprehensive video platform that offers monetization options, including ad insertion, subscription models, and pay-per-view options. It provides robust analytics and monetization tools for businesses of all sizes.
Kaltura is a leading video technology platform that offers a comprehensive suite of tools for video management, publishing, and monetization. It caters to a wide range of industries, including media and entertainment, education, and enterprise.
JW Player is a popular video player and platform that provides seamless video playback across devices and platforms. It offers advanced customization options, analytics, and monetization features to help content creators and publishers deliver high-quality video experiences.
Uscreen is an all-in-one video monetization platform that enables content creators to build and launch their own subscription-based streaming services. It provides tools for content management, video hosting, payment processing, and marketing to help businesses monetize their video content effectively.
Dacast is a live streaming and video hosting platform that caters to businesses and organizations of all sizes. It offers reliable video delivery, live streaming capabilities, monetization options, and comprehensive analytics to support a wide range of streaming needs.
Muvi is a comprehensive OTT platform that allows businesses to launch their own streaming services quickly and easily. It offers features such as content management, multi-device streaming, monetization options, and extensive customization capabilities.
When it comes to video monetization platforms, there are several key players to consider. Platforms like Flicknexs, Webnexs VOD, and Vimeo OTT offer diverse monetization options, reaching wide audiences and providing various revenue streams. Patreon provides a direct connection between creators and fans for ongoing support. Platforms such as Wistia and Brightcove cater to specific business needs, offering customization and monetization tools. It’s crucial to choose a platform that aligns with your needs and maximizes your video monetization potential.
Frequently Asked Questions
1. What are the best video monetization platforms?
Some of the best video monetization platforms include Flicknexs,Webnexs VOD, Vimeo OTT, Patreon, Wistia, and Brightcove.
2. What monetization options do these platforms offer?
These platforms offer a range of monetization options, including ads, sponsorships, subscriptions, pay-per-view, and direct fan support.
3. Which platform is suitable for my content?
The best platform depends on factors such as your content type, target audience, and revenue goals. Assess each platform’s features, reach, and monetization options to find the best fit.
4. How do I choose the right platform for me?
Consider your content type, target audience, customization needs, revenue sharing options, and the platform’s suitability for your goals. Research and compare features, pricing, and user reviews to make an informed decision.
5. Can I use multiple platforms for video monetization?
Yes, many creators use multiple platforms simultaneously to diversify their revenue streams and reach different audiences.
6. How do these platforms handle revenue sharing?
Revenue sharing varies across platforms. Some platforms offer a percentage of ad revenue, while others provide subscription-based earnings or allow direct fan support. Review each platform’s revenue sharing policies to understand how you can earn from your content.