The way people watch videos has changed and it is happening fast. From the U.S. to India, across Europe and Africa, more viewers are ditching traditional cable and switching to OTT video platforms for flexible, on-demand entertainment.
Back in 2021, eMarketer estimated that over 1.1 billion people subscribed to SVOD (Subscription Video on Demand) services. Fast forward to 2025, and that number has skyrocketed, thanks to better internet access, smarter devices, and the convenience of streaming on the go.
Whether you are a content creator, educator, or business thinking about launching your own platform or simply someone trying to choose the right streaming service this guide is for you.
We will walk you through what OTT video platforms are, what features to look for, how monetization works, and which providers are leading the space today. Let’s help you make the best choice for your content and audience.
What are OTT Video platforms?
OTT (Over-The-Top) video platforms are streaming services that allow users to access and watch video content over the internet, without the need for a traditional cable or satellite TV subscription.
These platforms offer a wide range of content, including movies, TV shows, documentaries, and original programming, that users can stream on-demand, usually for a monthly subscription fee.
Examples of popular OTT video platforms include Netflix, Amazon Prime Video, Hulu, and Disney+.
Explore More: How to Build an OTT Platform from Scratch
Types of OTT Video platforms
| Type of OTT Video Platform | Description | Examples |
| Subscription-based | To access their content, these platforms require users to pay a recurring monthly or annual fee. | Netflix, Amazon Prime Video, Hulu, Disney+, HBO Max |
| Ad-supported | These platforms offer free content, but users have to watch ads to access the content. | Peacock, Tubi, Pluto TV, Crackle |
| Transactional | These platforms allow users to rent or buy specific movies or TV shows. | iTunes, Google Play, Vudu, FandangoNOW |
| Live TV Streaming | These platforms offer live TV channels and may include DVR functionality. | Sling TV, Hulu + Live TV, YouTube TV, fuboTV |
| Sports-focused | These platforms focus on providing live sports events and related content. | ESPN+, DAZN, NFL Game Pass, NBA League Pass |
How to choose the right OTT Video platform for you?
Step 1: Identify your viewing habits and preferences. Consider what type of content you prefer to watch, how often you watch it, and on what device(s) you prefer to watch.
Step 2: Research different OTT video platforms. Look for platforms that offer the type of content you enjoy watching and are compatible with your preferred device(s).
Step 3: Compare pricing and subscription plans. Look for platforms that fit your budget and offer the type of subscription plan that best fits your viewing needs.
Step 4: Check out free trials. Many OTT video platforms offer free trials, allowing you to test the platform and see if it’s a good fit for you before committing to a subscription.
Step 5: Read reviews and recommendations. Look for reviews from other users or industry experts to get a sense of the platform’s strengths and weaknesses.
Step 6: Consider additional features. Some OTT video platforms offer additional features such as offline viewing, parental controls, or the ability to download content.
How to create and publish videos on Flicknexs?
Choose a video OTT platform
Select a video OTT platform that fits your content and audience. Some popular platforms are Netflix, Amazon Prime Video, Hulu, and YouTube.
Plan your content
Decide what type of content you want to create and plan out the structure and format of your videos. You can create scripted shows, documentaries, or other types of video content.
Record and edit your videos
Record your videos using a high-quality camera and microphone. Edit your videos to add music, sound effects, and graphics.
Optimize your videos for the platform
Each video OTT platform has different requirements for video format, aspect ratio, and file size. Ensure that your videos meet the platform’s technical specifications.
Create a profile and upload your videos
Create a profile on the video OTT platform and upload your videos to the platform. Add a description, tags, and other metadata to help users discover your content.
Promote your videos
Boost your video views by promoting them on social media and other platforms. Utilize hashtags, paid advertising, and influencer marketing to effectively target your desired audience.
Creating and publishing videos on a OTT video platform requires planning, technical skills, and promotion. Follow these steps to create engaging videos that attract and retain viewers on the platform.
Conclusion
In conclusion, OTT video platforms offer a convenient way for audiences to access a wide range of video content anytime, anywhere. With various types of platforms available, including subscription-based, ad-supported, transactional, live TV streaming, and sports-focused, users have a multitude of options to choose from based on their viewing habits, preferences, and budget.
When creating and publishing videos on these platforms, it’s essential to plan your content, optimize your videos for the platform, and promote them to attract viewers.
With the popularity of OTT video platforms continuing to grow, they provide an exciting opportunity for content creators and audiences alike to engage with high-quality video content in new and innovative ways.
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